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Markup & margin calculator

Markup is profit as a % of cost; margin is profit as a % of price. A 50% markup is only a 33% margin.

Cost ($)Selling price ($)

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Target margin (%) → price

FAQ

What's the difference between markup and margin?

Markup = (price − cost) ÷ cost. Margin = (price − cost) ÷ price. Margin is always the smaller number.

What price gives a 40% margin?

Price = cost ÷ (1 − 0.40). A $30 cost needs a $50 price.