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Small Business Marketing Basics: 6 lessons, no big budget
Six practical lessons: know your customer, fix your listing, get reviews, use email, post with a plan and track what works, with little or no ad spend.
Lessons
- Know who you're talking to · 15 minMarketing gets easier when you describe one clear customer instead of everyone.
- Get found where people look · 15 minMost local customers find businesses through search and map listings.
- Ask for reviews · 10 minRecent, genuine reviews are among the strongest reasons people choose a small business.
- Start a simple email list · 15 minEmail reaches customers you already have, without depending on any platform.
- Post with a plan · 15 minA simple routine beats bursts of posting followed by silence.
- Track what works · 10 minAsk every new customer how they found you; the answers show where to spend time.
Questions
Do I need to run ads?
No. These lessons focus on free and low-cost basics. Ads work better once these are in place.
How much time does it take?
Each lesson takes 10–20 minutes to read and a short task to do; ongoing marketing can fit in an hour or two a week.
Will this guarantee more customers?
No one can promise results, but these basics are where most small businesses see the easiest gains.
Printable workbook
Every lesson's key points plus fill-in worksheets for each day's task. Print it and work through the course on paper.
Instant PDF download.
Who it's for: Owners of small local and online businesses doing their own marketing.