Describe your best customer
Think of your three favorite customers. What do they have in common: where they live, what problem brought them to you, what made them choose you? That's who your messages are for.
Use their words
Read your reviews and messages and note the exact phrases customers use. 'Finally got the stain out of my couch' beats 'premium upholstery solutions'.
One main message
Write one sentence: who you help, with what, and why you. Use it on your website, listings and social profiles so people hear the same thing everywhere.
Do this today
Write your one-sentence message using words from real customer reviews or messages.