Ask one question
'How did you hear about us?' on every booking or first call. Write the answer down every time.
Count monthly
Tally customers by source each month. Spend more time on what brings people in and less on what doesn't.
Know your numbers
What a typical customer spends and how often they return tells you what a new customer is worth, and how much you can sensibly spend to get one.
Do this today
Add 'How did you hear about us?' to your booking form or first-call script.